Key Outcomes from implementing this program:
• Ability to analyse a portfolio of accounts and categorizing according to potential
• Apply learning according to the hotel’s methodology and standards for a portfolio of accounts
• Understand the cost of a sales calls and the impact of correct planning
• Develop sales call plans with effective ROI.
• Evaluating and recording the results of sales efforts
• Application of the methodology to meaningfully track accounts and their progress.

In our experience the average cost of an outside sales call is over US$200 per client contact, when all costs relating to creating the call are included (salaries, operational costs, promotional costs, etc.) With this in mind are you confident that your sales dollars are being well invested?

By learning the strategies of managing accounts, your sales team will be better equipped to focus their efforts strategically. Managing their accounts to maximise sales productivity by priority, optimise business mix and develop profitable long-term relationships.